Custom sales CRM
Leads, pipeline, calls, follow-ups and proposals in a workspace built around your sales motion, not a generic template.
- Pipeline by team and rep
- Follow-up automation
- AI-drafted next steps
Specialty · Sales organizations
Sales software built around how your reps actually sell
Remote teams, inside sales and door-to-door crews all run on tracking: leads, knocks, calls, proposals, contracts and commissions. Off-the-shelf CRMs track part of it. We build sales platforms that run the whole thing, from recruiting a rep to paying their commission.
What slows sales teams down
Activity you cannot seeManagers piece together performance from separate reports.
Sold deals that stallDelivery restarts every job by chasing what was sold.
Commission disputesSpreadsheets nobody trusts at the end of the month.
Slow ramp for new repsTraining in one place, selling in another.
software examples
The top 5 sales systems we build
These are the systems sales teams ask us for most. Each one is built around your process and connected to the tools you already use.
Door-to-door and territory apps
Mobile apps for field reps: territories, maps, knock tracking, appointments and instant handoff to the office.
- Territory assignment
- Knock and visit tracking
- Works on any phone
Commission tracking
Commissions calculated from real signed and paid deals, with splits, overrides and statements reps can trust.
- Rules for splits and overrides
- Rep statements
- Paid when the deal is paid
Rep recruiting, onboarding and training
Applicants become trained reps inside the same platform they sell from, so new hires ramp on the real tools.
- Applicant pipeline
- Training paths
- Certification before selling
Proposals, contracts and e-sign
Proposals built from your pricing, signed online, with payment triggering activation and delivery automatically.
- Proposal builder
- E-signature
- Signed + paid starts delivery
sales software services
6 sales systems we build in Houston
Each one works on its own or as part of one connected system. Open any service to see how it works, what a first release includes and answers to common questions.
01 Sales CRM Software Pipeline and workspace built for your reps
A pipeline and rep workspace shaped around how your team actually sells.
Explore Sales CRM Software → 02 Commission Tracking Software Accurate commissions from signed, paid dealsCommissions calculated from signed and paid deals, with statements reps can check.
Explore Commission Tracking Software → 03 Territory Management Software Territories, lead routing and coverage mapsDraw territories, route leads by address and see coverage gaps on one map.
Explore Territory Management Software → 04 Rep Onboarding & Training Software Recruit, train and certify new repsRecruit, onboard and certify reps inside the platform they sell from.
Explore Rep Onboarding & Training Software → 05 Door-to-Door Sales Software Knock tracking and a field rep appA phone app for field reps: knocks, maps, appointments and a clean office handoff.
Explore Door-to-Door Sales Software → 06 Proposals, Contracts & E-Sign Proposals, e-sign and paid deal handoffBuild proposals from your pricing, sign online and start delivery once the deal is paid.
Explore Proposals, Contracts & E-Sign → beyond the top five
These are the top five. We build whatever else your sales team needs.
Solar, home services, insurance, telecom, SaaS and B2B teams all sell differently. Whatever your team tracks, from leaderboards to lead distribution, we can build it into one platform.
Describe what you need →- Lead distribution and routing
- Leaderboards and contests
- Power dialer integration
- Appointment setting
- Manager coaching views
- Customer onboarding portals
- Partner and dealer portals
- Sales AI assistants
- Anything else you can describe
built by our team
All highlighted work →See it in a real system
Built · Sales organizationRep HubFrom joining the sales team to delivering the sale, in one connected platform.View the project → Why build a custom CRM instead of using an off-the-shelf one?
Off-the-shelf CRMs fit the middle of the sale. When your process includes recruiting, training, territories, delivery or commissions, a custom platform keeps all of it in one record instead of five subscriptions stitched together.
Does it work for door-to-door teams?
Yes. We build mobile-first tools for field reps, including territories, knock tracking and appointments, that work on any phone.
Have you built sales software before?
Yes. Rep Hub is a platform we built and run for a sales organization. It connects recruiting, training, the rep workspace, contracts, activation, delivery and commissions.
Can it connect to the tools we already use?
Usually. We connect dialers, calendars, payment processors, accounting and e-signature tools through their APIs where they allow.
our other specialties
One team, every kind of business
Healthcare, manufacturing and sales are our specialties. We build custom software for every other industry too.
Start with the problem. We'll build the possibility.
Tell us what slows your team down. We'll map it with you and suggest a useful first release, whether you're in Houston or anywhere in Greater Houston.